Author of Novels
Karen Soares Brand Guidelines Mockups Logotipo
Karen is an author dedicated to the world of contemporary romance novels, with intense, exciting stories aimed at an audience that loves engaging plots. My role in this project was to translate the essence of her literary style into a striking, coherent and memorable visual identity.
Delivery and Customization
The logo was hand-drawn, as were all the illustrations given to the author, ensuring a unique, authentic result that is in line with the romantic and delicate aesthetics of her works.
I developed the author’s exclusive logo, which balances elegance and sensitivity — characteristics present in her narratives. The visual identity was designed to work on both digital and printed materials, ensuring consistency and recognition at all points of contact with the public.
Graphic Mockups
In addition to the graphic material, I provided the author with realistic mockups that illustrate the application of the visual identity in different contexts, such as book covers, social media and promotional materials. These mockups helped visualize the impact of the new identity in practice, facilitating future promotions and presentations of the author’s personal brand.
