Saint Basil Coffee is more than just a coffee brand: it is a charity that donates 100% of the profits from its sales to educational projects in African countries. My work with them was to transform ideas into visual presence, connecting purpose and identity through design.
I was responsible for creating mockups and packaging design for the brand’s products, with a focus on conveying the social values and positive impact of the project. The visual proposal combines minimalist elements with subtle cultural details, reinforcing the commitment to education and solidarity.
In addition to the realistic mockups that I presented for promotion and social media, I also developed packaging designed to communicate quality, authenticity and social responsibility. All the design was done with attention to the consumer experience and alignment with the brand’s principles.